CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
Connect. Retain. Grow.
CRM is the most important tool for any business, especially for the iGaming industry.
You need to understand your customers, segment them and stay in touch with them. You also need to keep track of risky players and identify risky transactions.
Our CRM strategies are built on one key principle:
Right Message, Right Audience, Right Time.
We handle the entire CRM lifecycle. From onboarding to reactivation, using targeted messaging, precise segmentation and real-time data insights. Whether it’s bonuses, tournaments, newsletters or retention campaigns, we ensure every message hits the mark.
We constantly A/B test content, buttons and delivery times to maximize impact and fine tune player experiences.
Having clear and productive segments of your players will make your overall job a lot easier.
The
Process:
- Platform
and Audit: We analyze your CRM tools and systems, identify gaps and align them with your goals.
- Segmentation
Strategy: We segment your players based on behavior, value, activity and risk.
- Messaging
and Campaign Design: From welcome flows to reactivation, every message is purpose-driven and player-centric.
- Execution
and Testing: We launch targeted campaigns via email, SMS, push notifications and more — constantly testing for what works best.
- Data
Driven Optimization: We monitor, learn and improve — Using real-time data to increase conversions, retention and lifetime value.
Key Features:
- Full CRM Setup & Integration
- Player Segmentation & Personalization
- Marketing Automation (Email, SMS, Push)
- Real-Time Engagement Tracking
- Creation of Campaigns, Customer Journey, Bonuses, Promotions, T&C of Bonuses
- Reactivation Campaigns
- Player Retention Strategy
- Reactivation Churned Players
- Increase Players LTV
- Distinctive Approach to Valuable (VIP) Players
- A/B Testing & Optimization
- Customer Journey Mapping
- CRM Reporting & Insights
